Mint Hill, NC Real Estate Agent and Home Stager: I've Never Heard of your Company Before!

I've Never Heard of your Company Before!

I've Never Heard of your Company Before!  I get that response alot when I go on listing appointments or meet with a buyer for the first time.  My Company, Suburban Properties of Charlotte, LLC is a small privately owned Real Estate Brokerage and Home Staging Firm in Mint Hill, NC a suburb of Charlotte, NC.

Many sellers are led to believe that only large firms can handle their listings or get their home sold.  My reply to that prospective seller who proclaims I've Never Heard of your Company Before, is this.  An agent not a company sells your home.  Each agent is responsible for handling their own listings and how they are marketed.  Good people work for large firms and good people work for small local firms, which company they work for has nothing to do with whether or not your home will sell.  What sells a home?  First and foremost pricing it properly for market conditions, secondly staging it to sell, thirdly having it in the MLS and marketing it on the internet (not necessarily in that order).  Now there are other things that work on getting a home sold as well but it can vary from neighborhood to neighborhood, an agent that is familiar with your market and has a proven track record of selling homes in your market knows how to get your home sold regardless of who they work for.

Suburban Properties of Charlotte, LLC

 

Most buyers I run into are usually not as concerned with whether I am with a big name company or not but occasionally I do get the I've Never Heard of your Company Before statement from them also.  My answer to that is similar to what I tell sellers.  An agent works with you to help you buy a home not a company.  Good people work for large firms and good people work for small local firms,  which company they work for has nothing to do with whether or not they have great negotiating skills, if they have a track record of finding buyer's the home they want, understand our newest contracts (in NC they change almost annually), or if they are good at keeping track of all the moving pieces involved to facilitate a smooth transaction.

The bottom line for those prospective clients that proclaim  I've Never Heard of your Company Before is that Real Estate is a people business.  Most people prefer to do business with someone they like and trust and is possibly referred to them.  The Company you work for usually does not matter to a client so long as they trust you and want to work with you.  More importantly you never know, one day Suburban Properties of Charlotte, LLC could become a super huge name that every one knows and you will be able to say, I knew them from the beginning!

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This article was written by:  Jennifer Manchester.   If you want to learn more about Staging your Charlotte, NC home to sell contact Jennifer Manchester at www.JenniferManchester.com  and make an appointment to give your home a competitive edge and use the ultimate  home seller's  marketing tool to beat out your competition and get your home sold faster.

If you would like to search homes for sale in Charlotte, NC or search homes for sale in  Matthews, NC or search homes for sale in Mint Hill, NC and surrounding areas, you can see for yourself what is available.  If you would like to meet with Jennifer Manchester to discuss buying  or selling your home in the greater Charlotte, Matthews, Mint Hill area visit her at www.JenniferManchester.com to schedule an appointment today!

Comment balloon 7 commentsJennifer Manchester • May 31 2011 07:27PM

Comments

Hi Jennifer: I think we use the info we have at hand.. if it is a large company-  we use that... a smaller company.. then we press our individual skills, amrketing techniques and experience.. all good and I am sure you stand out ! Best, G

Posted by Gay E. Rosen, As Real as Real Estate Gets! (Julia B. Fee Sotheby's International Realty) over 6 years ago

Sadly, many of the mega brokers train their listing agents to tell sellers that

"We're a big company.  We have a lot of buyers coming in to show your home.

Of course it's a big lie, but hey, what's a little lie between brokers competing for a listing.

Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) over 6 years ago

 This is a good response to buyers and sellers.  Regardless of whether the agent works for a small firm or large firm , it is their efforts that moves forward the sale. 

Posted by Susan Jackson (America's Network Realty Group, Inc) over 6 years ago

Thanks for your speedy responses.  I did not think this would get much attention.

 

Gay:  It is true, you use what you have and work it.

Lenn:  Unfortunately this is true too, I have gone in after a "big" company couldn't get a house sold and was the one to sell it.  It came down to my ability to be honest and tell a seller what they needed to hear. Then actually get them to do it.

Susan: I always tell people that I prefer to talk about myself and what I can do for them and emphasize that the its the agent that they are hiring.

Posted by Jennifer Manchester, GRI, ePRO, ASP - Broker/Home Stager (Suburban Properties of Charlotte, LLC ) over 6 years ago

You know Jennifer what is important is the effort on the agent in forwarding a sale thats all that  matters.I am confident to say also that you're one of the best Charlotte Short Sale Agent.I know alot of success will come to you!

 

Posted by Kim & Kristine Halverson, Realtors (www.LiveWorkSiliconBeach.com, Santa Monica Real Estate :) ) over 5 years ago

Excellent pointers here Jennifer. This is a really big help to everyone. Keep being a good example as the best Charlotte Short Sale Agent. Best of luck! 

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) about 5 years ago

Great job in posting a subject like this. I think this is definitely an essential tips to all. Good work here and I wish you more success!

Posted by Bas Panch (SCV Home Buyer) about 5 years ago

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